Jacob Swei, MD, Sub-Cool FM, Outspoken Engineer
Jacob Swei is the founder and director of Sub-Cool FM. He has vast experience working in the air conditioning industry, but it is his dedication to customer service and satisfaction that makes Sub-Cool FM stand out from other air conditioning companies. This has also helped him develop great relationships with the major manufacturing companies of the air con world.
Jacob refuses to compromise on the standard of service his customers receive and is confident that this pays off in business opportunities.
“Having a 10 out of 10 customer experience encourages people to want to work with us. We aren’t interested in a poor value customer experience.”
Under Jacob’s leadership, Sub-Cool FM follows a simple process, employing engineers with a passion to deliver, not salesmen consumed by a drive to sell. They pride themselves on delivering unrivalled service, from the initial survey through to completion. Sub-Cool FM is not a one size fits all company, they strive to find the best bespoke solution for every different need. This is what makes the job rewarding.
With an ethos of continual development and excellence training, Jacob also loves watching the company’s relatively young team grow.
The Outspoken Engineer
Jacob is a man with plenty to say, and passionate about the industry he’s not shy of speaking out. He regularly posts on Linked In and on the company YouTube channel, aptly named ‘The Outspoken Engineer’. He gets frustrated when others try to dupe customers or fail to deliver the best standards. Through social channels and the website, Jacob provides a host of air conditioning information and resources.
SubCool FM was set up, because as an air con engineer, Jacob wanted to do things differently. The Outspoken Engineer YouTube channel is because “I love the industry, love my job and want to challenge the status quo and constantly improve things for our customers.”
What does it mean to be The Outspoken Engineer and what can this channel do for you??
SubCool works hard on delivering the best service and workmanship, constantly training their staff, and working closely with the expertise of manufacturers, but Jacob says, “I’m not afraid to be proven wrong or to be shown how to improve things – that’s what it’s all about! It’s about supporting customers and our engineers and creating a network of people who share the interest so we all grow, learn and improve the wider industry as we go.”
So the aim of the game is to:
- Challenge the norms
- Find ways to give the best service – and constantly improve this
- Seek out areas for development and innovation
- Answer industry and customer concerns
- Offer advice and information on all aspects of air conditioning
- Show some of the quirky things SubCool is doing
- Have our say, encourage conversation and not be afraid to tell it like it is!
Life Beyond Sub-Cool FM....
There is still time for some life outside of Sub-Cool Fm! After a long day at work, Jacob likes to hit the gym, though often ends up in the sauna to help him unwind.
Not one for sitting still, Jacob has recently undertaken skipper training and is often seeking out interesting experiences – this year he’s involved in the Parliamentary Review, he’s previously been spotted several times in the audience of BBC1’s Big Questions (being outspoken again!), and he made it to the final stages of application for the BBC’s The Apprentice a few years back.
If you want to get in contact, Jacob would love to chat!