Jacob Swei is the founder and director of Sub-Cool FM. Jacob has vast experience working in the air conditioning industry, though admits that his technical knowledge of the industry may not be as extensive as that of some of the larger air conditioning companies, and confesses that his experience is only a small contributing factor to the success of Sub-Cool FM. Rather, it is his dedication to customer service and satisfaction that makes Sub-Cool FM stand out from other air conditioning companies, and which contributes to the high respect we receive from major manufacturing companies.


Customer Experience

Jacob refuses to compromise on the standard of service his customers receive, and is confident that this pays off in business opportunities.

“Having a 10 out of 10 customer experience encourages people to want to work with us. We aren’t interested in a poor value customer experience.”

Under Jacob’s leadership, Sub-Cool FM follows a simple process, employing salesmen who are not consumed by a drive to sell, but are engineers with a passion to deliver, which means we offer an unrivalled service, from the initial survey through to completion. Sub-Cool FM is not a one size fits all company and, through our in-depth understanding of different systems, we encourage the sale of people to products, as opposed to the hard-selling of products to people.



The Joy of the Job

It is these great lengths we go to in order to achieve such high customer satisfaction that Jacob finds most rewarding, and which makes his job so enjoyable. Since there are so many companies competing in the industry, it is great to know that Sub-Cool FM stands out for air conditioning in Surrey and the South East, thanks to our unique and unrivalled high standard of installation and service.

Jacob also loves watching the company’s relatively young team continue to grow, seeing them becoming ever-greater engineers, as well as great people who are a joy to work with.


Outside Work

After a long day at work, Jacob likes to hit the gym, though often ends up in the sauna to help him unwind. He hopes that 2018-19 will be the year he gains motivation to spend a little more time in the gym itself!

Jacob equally enjoys socialising with great friends, as well as spending time with family and making precious memories. Some highlights of his non-work life have been making it to the final stages of application for the BBC’s “The Apprentice” (which was an experience to say the least!), and being spotted several times in the audience of BBC1’s “Big Questions”.

You can find out more about Jacob’s work on his LinkedIn profile, or get in touch with Sub-Cool FM.